Certified Innovation Strategist (CInS)®

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Become a Strategic Innovation Thinker

You will develop the ability to see innovation as a strategic tool for advancing the relevance, growth, and resilience of your organization. You will furthermore develop the ability to guide your organization strategically in defining and pursuing a specific course for innovation. As part of this, you will be able to examine the many options for an innovation portfolio from which organizations can select options that balance the short, medium, and long-term needs of the organization.

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Become a Leading Advocate for Customer Values and Experiences

You will deepen your focus on market pull and on solving real market challenges around customer values and experiences. This drives deeper engagement of customers with your brand and allows your business to move from empathy to revenue.

Learn How to Effectively Discern Market Needs and Define “What’s Next”

You will learn effective methods and tools to help your organization uncover new sources of value for its markets. This includes how to prioritize these for maximum impact relative to emerging trends and scenarios. You will learn how to look both inside and outside the organization for the most promising new models of market engagement.

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Become a Champion of Your Organization’s Own “True North”

You will develop the ability to take an objective look at how your organization is delivering new innovation to ensure it is maximizing its overall impact on both its markets and the business.


GInI Certified Innovation Strategist (CInS)® is GInI’s recognition of business leaders who have demonstrated an advanced understanding of key topics relating to innovation strategy, business model innovation, customer experience innovation, and opportunity promotion.

CInS certification affirms an individual’s proficiency at select advanced innovation methods and tools. This includes innovation strategy formation, the GInI Innovation Strategy Cycle, the GInI Strategic Innovation Compass, the GInI Strategic Innovation Roadmap, strategic innovation portfolios, the GInI Business Model Innovation Framework and Business Model Canvas, the GInI Customer Experience Journey Map, and the GInI Winning Business Plan and Pitch Deck.

..being the CInO means that lot of responsibility rests on ones’s shoulders for the performance and outcomes of the business’ innovation program


  • The Innovation Strategist
  • Brand Building and Driving Market Intent
  • Relationship Between Strategic and Tactical Innovation Models
  • The Innovation Pathways
  • The Innovation Vehicles
  • R&D and Product Development
  • Partnerships
  • Corporate Venturing
  • Mergers & Acquisition
  • Defining High-Level Business Strategy
  • Strategic Innovation Roadmap Matrix
  • The Strategic Innovation Portfolio
  • Business Plan Purpose & Format
  • Pitching the Opportunity

Tools and methods
Concepts and knowledge
Activity and discussion

Middle Managers and Strategist
Download Books

CInS Arabic Guide Book


CInS English Guide Book