Become a Part of the Exclusive World of Design Thinking
You will develop a deep understanding of the philosophy, methodology, and tools of Design Thinking, to become initiated into one of the world’s most powerful and impactful approaches to innovation. You will learn how to explore customer and market needs deeply with a designer’s mindset.
Become a Powerful Voice for Customer Empathy
You will learn how to dive into and explore your customers’ world with a deep sense of empathy for both their spoken and unspoken needs. You will also learn how to leverage these insights to deliver greater value that more effectively solves for their tension points.
Learn How to Get to the Real ”Problem Behind the Problem”
You will learn how to formulate and test hypotheses around problems and opportunities for a clearer understanding of the real problem behind the perceived problem. You will learn how to use this as a method for consistently de-risking your organization’s innovation endeavors.
Become a Driving Force for Delivering Winning Brand Experiences
By understanding how to reframe problems you will be able to develop a concise point of view regarding how to best position new solutions and brand experiences. This will help to ensure that everything your organization does delivers a consistent and valued brand message.
GInI Certified Design Thinking Professional (CDTP)® is GInI’s recognition of innovation professionals who have demonstrated an advanced understanding of the key topics relating to Human-Centered Design, Design Thinking, the Design Thinking process, and Design Methods.
CDTP certification affirms an individual’s proficiency at this most crucial of innovation methods. This includes: the Human-Centered Design (HCD) philosophy, Design Thinking overall, the Design Thinking process, Points of View, Design Principles, Design Methods for Observation, Design Methods for Inquiry, Design Methods for Experimenting, Design Methods for Study, and the critical role of Prototyping.
..Human-Centered Design – The Undergirding Philosophy of Design Thinking
- Introduction to Design Thinking
- Human-Centered Design
- Reframing Problems
- Critical Skills in Design Thinking
- The Design Thinking Process
- Defining the Design Principles
- Value Definition and Solutions
- Value Proposition and Business Model
- The Observe Methods
- The Question Methods
- The Experience Methods
- The Study Methods
- Prototyping in Design Thinking
- Prototype Types and Concepts
Tools and methods
Concepts and knowledge
Activity and discussion